COO & Co-Founder
Dan is COO and co-founder of The Lawn Care Books, and writes the guides in this library. He co-hosts the Lawn Care CEO Podcast alongside Aaron Suttenfield.
For years the team coached lawn care business owners on leadership, strategy and growth — and kept running into the same gap. They knew what clean books should look like, and what a lawn care CEO needed to make confident decisions. What they couldn't find was a bookkeeping company they could actually recommend. So they built one.
PLACEHOLDER — ask Dan for two or three sentences on his own background before launch. Everything above is drawn from the current site; a real bio with specifics is what makes Person schema worth having.
Revenue tells you what came in. Job costing tells you which jobs made money and which quietly lost it. Here's how to start tracking it.
Most lawn care owners price by gut feel or the competitor down the street. Here's how to price jobs so each one actually makes money.
Whether you sell in five years or fifty, knowing what drives your business’s value changes the decisions you make today.
Closing out your books right at year-end sets the foundation for next season’s pricing, goals, and growth. Here’s the checklist.
Your P&L shows performance over time. Your balance sheet shows where you stand right now. Here’s how to read it.
Standard advice says 3-6 months of reserve. For a seasonal lawn care business, the right number is usually bigger. Here’s how to find yours.
The true cost of a new hire runs well beyond hourly wage. Here’s what goes into the number and how to know if you can afford it.
Averaging your margin across every service hides where you actually make money. Here’s how to break profit out by service line.
The true cost of a new hire runs well beyond hourly wage. Here’s what goes into the number and how to know if you can afford it.
You don’t need forty metrics to run a healthy lawn care business — just six, checked every single week. Here’s what to track.
If you’re not paying quarterly estimated taxes correctly, you could be in for a painful surprise every April. Here’s how it works.
Buying and leasing equipment both have a place. Here’s the real math behind deciding which one actually fits your business.
Most lawn care owners don’t know the number they need to hit before they profit. Here’s how to calculate your break-even point.
Messy books cost lawn care businesses more than tax headaches—they lead to lost profits, poor decisions, and missed growth opportunities
As your lawn care business grows, your financial needs evolve. Learn when to hire a bookkeeper, controller, or CFO.
Seasonal cash flow is predictable—and manageable. Learn how lawn care businesses can plan finances year-round, not just during peak season.
One of the biggest financial mistakes lawn care owners make? Owner pay. Here's how to do it right and keep clean books.
Job costing reveals whether each lawn care job is truly profitable—not just your business overall. Learn why it matters and how to get started.
A profitable P&L doesn't always mean healthy cash flow. Here's why every lawn care owner needs to know the difference.
Most lawn care owners price by gut feel. Here’s a smarter way to price jobs with confidence and actual profit in mind.
Most lawn care owners have a P&L — but not one built for their industry. Here’s what a properly structured one should look like.
If bookkeeping reports are sitting unread in your inbox, you’re not alone—but it’s costing you. Here’s why financials matter in lawn care.
Financial chaos doesn't fix itself. These 6 financial steps guide lawn care owners toward stability, profit, and long-term wealth.
Most lawn care owners confuse what a CPA does vs. a bookkeeper. Learn the difference, when to meet your CPA, and red flags it’s time to switch.
Learn the 40-40-20 rule for lawn care: a simple formula to check business health and reach 20% net profit consistently.
Discover how the Labor Efficiency Ratio (LER) shows true profitability for lawn care businesses — gross margin matters more than revenue.
Remote and nationwide — we work with lawn care businesses across the United States with a higher level of service. Let’s get your soil healthy today.